The Transparency Dilemma: Should You Tell Clients the Text Was Written by AI?
You’ve written the perfect client email. The tone is spot-on, the arguments flow, there’s even a well-placed joke. One problem: you didn’t write it. Claude did. Or ChatGPT. Or Gemini – doesn’t matter.
Now the question: do you tell the client?
Instinct says: “Of course not. Who cares how it was written if it’s written well?” Corporate ethics whispers: “You should be transparent.” And the science says something unexpected: both options erode trust – but in different ways and with different consequences.
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